Strategic Partner to senior independents

The person in the room and the person online should be the same person.

For senior professionals going independent who are good at many things and need to be known for the right one. I connect who you are with the business you are building, and make it visible.

Not ready to book yet?

Sound familiar?

You know you are good.
Does everything else say it?

Each of those is the same problem showing up in a different place. The person you are and the business people can see have drifted apart, and every gap between the two makes a good client work harder to trust you.

The free Presence Check

How aligned is your digital presence?

Twelve quick questions across the six strands I use in every review, so you can see where your presence is leaking trust and what to do about it first.

01

Clarity

Can people tell what you do, and for whom, in seconds?

02

Consistency

Do your platforms tell one story?

03

Currency

Does it introduce the person you are now?

04

Credibility

Does it signal the level you work at?

05

Character

Does it sound like you?

06

Camera

How do you come across on screen?

Three minutes. Your score straight away, and a practical guide for your weakest strand sent to your inbox.

How I work

The golden thread


I find the thread between who you are, the work you want and the clients who will pay you for it, and then help you follow it.

Rosanna VisserStrategic Partner to senior independents

Most of the senior people I meet are very good at a great many things, and I suppose that is exactly the problem. When you can do almost anything, it becomes very hard to see which part of you the right clients will actually pay for.

I have spent almost twenty years working alongside accountants, consultants, lawyers and people in finance, watching how experienced professionals make decisions, how they come across, and where the gap sits between the person in the room and the person online.

I look at the whole picture first and then go straight to the exact place where it is leaking. I will tell you what I see, including the uncomfortable parts, and I will always show you how I got there.

Who I work best with

Consultants, advisers, non-executives and portfolio leaders who are self-aware, who sense that something is a little "off", and who want a business that feels like them as well as one that pays.

Ways to work with me

See the gap. Find your thread. Stay on it.

Each step answers the question the last one leaves you with, and there is never any obligation to take the next one.

01
The starting point

Digital Presence Review

For when you know something is off but cannot quite name it.

You send me every link a client might find you through, and we have a short call. I look at all of it the way a prospective client would. Your designed report usually arrives the next morning, with your golden thread, your trust leaks in order of importance and exactly how to fix the first ones.

£395
Founding rate £295 for a limited number of clients
02
The deeper work

Strategic Alignment

For when you want to connect who you are with the business you are building.

Over six weeks, closing completely at eight, we work out where you shine, what you do and do not do, who you are for and what you are worth. It all comes together in your golden thread, a document every future decision can be held against, with a presence plan and finished copy so that everything people see finally says the same thing.

By conversation
Your Review fee is credited
03
Ongoing

Strategic Partner

For when you want someone in your corner as things change.

I stay alongside you each month as part of your strategic team. We hold every opportunity, proposal, board approach, speaking invitation and piece of content up against your thread before you say yes, so you are never making the big decisions on your own.

By conversation
A small number of clients at any one time

Not sure where you fit? Write to me, tell me a little about where you are, and I will tell you honestly which of these you need, even if the answer is that you do not need anything from me right now.

A real Review, with the client's details blurred

Inside the Review

What you receive


Everything is written for you, from your own links and our call. Nothing in it is a template.

Your designed report

Up to sixteen pages: your golden thread, your presence at a glance, your trust leaks ranked, and the first fixes with how long each one takes.

Your How-to Guide

Step-by-step guides for every platform I reviewed, so you can make the changes yourself.

A 30-day checklist

One week at a time, so the changes actually get made.

Questions afterwards

Email me anything about your report, at no extra cost.

Start with a Review

£295 founding rate · usually in your inbox the morning after our call

Inside Strategic Alignment

Six weeks, built around you

The Alignment is designed to finish. It closes completely eight weeks after our first call, so you leave with everything in hand and a clear way to keep using it.


Week one

The deep conversation

A call of up to 90 minutes about what you want, where you shine, what you enjoy and what drains you. I listen, and I watch where your energy really is.

Week two

What I see, with evidence

I research your market, the people you are compared with and what work like yours commands, then reflect the patterns back to you, including the ones that are uncomfortable to hear.

Weeks three to four

Your golden thread

I write the document that sets out who you are for, what you do and do not do, what you charge and the conditions any opportunity has to meet, alongside a presence plan with finished copy and clear briefs for anything that needs building.

Weeks five to six

The first real decision

You bring a live situation, whether a proposal, a board approach or an invitation, and we run it through your thread together, so you leave knowing exactly how to use it.

Who this is for

For people whose name is the business

If clients hire you because of who you are, your presence and your positioning are not marketing extras. They are part of what you sell.

Consultants Advisers Chairs & non-executives Portfolio leaders Fractional executives

What clients say

In their words

"I was hugely impressed by her personal approach, the relaxed initial interview followed by the quality of her work and the speed with which she delivered it. She listened carefully, understood my objectives and produced a personalised set of recommendations that were practical, relevant and easy to implement. Professional, thoughtful and easy to work with. I would be happy to recommend her services."

RodPortfolio Non-Executive Chairman & Director

"I recently had the opportunity to work with Rosanna on a review of my digital presence, and her calm, steady approach made the experience genuinely valuable. She brings a structured, thoughtful process that helps you see yourself clearly – something even seasoned consultants and established professionals often struggle to do alone. Her ability to create a safe, reflective space while offering sharp, actionable insight is exceptional. Anyone considering their next career move, repositioning their personal brand, or simply wanting to show up more intentionally online would benefit enormously from her expertise."

DanusiaPh.D., Strategic Marketing Leader

"Rosanna is professional and very personable, and she made the whole process easy. Her questions were well thought out and structured, and they made me stop and properly think about my answers. The report she produced got me thinking even more. It showed me very clearly that I didn't have a clue what I was doing online. I can do the work, and I'm great at my job, but online presence is not my forte. There is no way I could have made the fixes and changes on my own without the analysis Rosanna provided. Well worth the time and money."

ShaunPrivate Client Executive, Lawcomm Solicitors

"I was genuinely impressed with how thorough and well-structured the report was. What stood out was how she identified areas for improvement and provided practical, actionable recommendations. It's one thing to highlight what needs attention; having clear guidance on where to start makes such a difference. Easy to follow, professional and incredibly valuable."

MichelleFounder, Michelle's Solutions

Every one of these is a LinkedIn recommendation. Read them in full on my profile

FAQs

Before you get in touch

"Isn't the Review just a LinkedIn refresh?"

No. I review every link you send me, whether that is LinkedIn, Instagram, Facebook, Substack, your website or anywhere else a client might find you, all together, and find the thread that should run through it. Most people's presence is not broken in one place. It is broken in the gaps between the places.

"How long does Strategic Alignment last?"

Six weeks of work, with a firm close eight weeks after our first call. The extra fortnight allows for holidays and busy diaries, and anything not used by then lapses. If you would like me alongside you after that, Strategic Partner is the ongoing option.

"Do I have to go on to Strategic Alignment?"

Not at all. The Review stands on its own and gives you everything you need to make the first changes yourself. If you would like to go deeper afterwards, we can talk about it then, and your Review fee comes off the Alignment.

"Is this business strategy or personal branding?"

Both, because for someone whose name is the business, they are the same thing. We work out where you shine, who you are for and what you are worth, and then make sure everything people see says it.

"Do you build my website or manage my LinkedIn?"

No. I give you the strategy, the finished words and clear briefs, so whoever builds things for you knows exactly what to make. You are paying for my thinking, not my hands, and that keeps the focus where it belongs.

"Is the Review call a sales pitch?"

No. The call is part of the review itself. I use it to see how you actually come across and to understand what you want your presence to do. You will not be sold to on the call.

"Where are you based?"

I am based in Hampshire, and everything happens online, so it makes no difference whether you are down the road or on the other side of the world.

"Is everything we discuss kept confidential?"

Yes. Everything I review and everything we discuss stays strictly between us.

Get in touch

Not sure where to begin?


Send me a note below, tell me a little about where you are, and I will reply personally to talk about the right next step.

Rosanna